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February 2nd, 2012 5:53 PM by David W. Welch
The seventh habit from Stephen Covey's book "The Seven Habits of Highly Successful People" is called Sharpen the Saw. This one is pretty straightforward, but it is also something that many of us forget too. You get busy, and you neglect giving yourself time to read or practice or attend workshops to get better. In the real estate business, if you are not moving forward you are getting left behind. Our industry is changing probably more rapidly than it ever has. We not only need to be skilled salespeople, but skilled in a variety of technologies, lending changes, and changes in our market place.
I just attended a workshop on using Facebook Business Pages, and picked up several good ideas. The person leading the discussion was Mike Smalley, a lender with Waterstone Mortgage. He has really worked hard to develop a winning presence on Facebook. When our market really slowed down in 2008, I spent a lot of time figuring out how to improve my web presence, and I have managed to move my site www.davidwelch.com to #7 on page #1 of Google for "Orlando real estate." In the process, I had to learn about Facebook, Twitter, SEO and Blogging. This was on top of keeping abreast of the latest changes in short sales, staying on top of market and financing trends. So I saved sharpen the saw for last, because we all need to keep our skills honed and we need to be ready to retool our business plans as our markets shift and change.