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February 2nd, 2011 7:55 AM by David W. Welch
There are aspects to real estate that are purely about the numbers. You read the statistics on my blog every month. What is the number of homes active on the market, and the months of supply that represents? How many sales were there last month, and what is the median sales price? Buyers look at the number of bedrooms and bathrooms and the asking price. Sellers want to know what is the price per square foot of the other sales in their neighborhood, and what did the person down the street sell their house for? On the marketing side, we look at how many showings have we had and how many other homes are for sale in the neighborhood. When you start talking about the internet there are loads of numbers. The number of impressions, conversion percentage, page rank, page views, clicks, click through percentage and unique visitors are all measured.
Once one of those conversion statistics becomes my customer, they are no longer a number. Unfortunately, not every agent seems to feel that way. It seems like way to many people feel like if they throw enough at the wall something will stick. When I list someone's home for sale, my goal is to get it sold for them. When I am helping someone find a home, vacation home or investment property, my goal is to find the right property and make the best deal for them. Once I have a contract, I expect to get it closed. Our customers are not numbers but our employers. They hire us to do the best job we can for them, and it appears to me that a lot of agents fall way short of what I consider acceptable. It does not surprise me at all the average agent makes three or four sales a year. I see a lot of articles about what to look for in a real estate agent, and I think one question can tell you a lot about them. How many homes did you sell last year? If they only sold a couple of homes, they may not have the experience you need. If they sold 100 properties, they may not have the time for you unless they have a team working for them. If they won't tell you how many they sold, they might be playing a numbers game.
David Welch Real Estate Optimist, Orlando Real Estate, Any Home-Any Phone