I love technology. It is actually the practical part of technology that I really appreciate. Cool stuff is not cool unless I can leverage it to help my business some way. Start with this blog. I write about what is going on in real estate in Orlando, and it allows me to inform my customers and prospective customers. I can also advertise and promote the properties I have for sale to potential buyers here with pictures and virtual tours. My blog is picked up through RSS feeds to update other websites and blogsites disseminating the information even further. My websites have literally hundreds of pages of general and local real estate content. I could never afford to publish this information in print and provide it to the nearly 1,000 people each day that visit my sites.
Our MLS allows me to promote my listings locally, nationally and internationally with more information than any newspaper ad ever could. It also links me up with detailed tax information, financial tools, maps, and transaction management programs. I can keep my customers, buyers and sellers, up to date on the most current listing activity with automated e-mails. The MLS and websites allow me to track how many people are looking at properties I have listed, how many click through for more information and how many took the virtual tour. Prospective buyers can contact me back to arrange a showing with the click of a button. All of these are even available on your web enabled phone. Even our lockboxes notify me when someone has shown one of my properties and automatically follows up with that agent for feedback. I can even link my blogs with tools like Twitter and update my status on Facebook to keep in touch.
Orlando Real Estate, David Welch Real Estate Optimist
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