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June 19th, 2008 12:43 PM by David W. Welch
I read something interesting last night about blogging and how it is perceived by women. Basically, women consider blogging to be a great way to learn about what is really going on in their areas of interest. I have had a couple of women recently contact me about my blog, and seemed genuinely interested in my opinion about Orlando real estate. They were not selling or buying right now, but they were both concerned about where the market is heading. Over the last several months I have also had a couple of men contact me as well. Looking back over the last year, 50% of my business has come from the internet, and most of those contacts have come from women. The majority of the buyers I worked with over the last year have been single women (the fastest growing demographic among real estate buyers). Currently almost half of the sellers I represent are single women.
Is this caused by blogging? I don't know, but I only started blogging last year. Prior to 2007, my typical source of business was personal referrals and repeat business. Since last year, half my business is coming from the internet and most of my customers from the internet are women. I hope this means there are folks out there that find the statistics I report and my take on them to be helpful and encouraging. Of course, remember me to your friends who need to buy or sell real estate. If you are a women and read my blog, please post a comment. I would like to know what your think.