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September 22nd, 2009 3:12 PM by David W. Welch
Looking for an edge on your next listing appointment, or just trying to help your buyers or sellers get handle on market conditions? Clarus Resource http://www.clarusresource.com/marketmetrics.html a subsidiary of the California Association of Realtors has something you may want to try out. I had a conference call with their CEO Alan Arora and the Product Adoption Manager Jenny Roberts this afternoon. If you are a member of the Mid Florida Regional or My Florida Regional MLS you can take advantage of this free demo with real data from our MLS. Check it out, and see if this is something you can use.
I told them that some of the fonts were kind of small, and some of the options were not necessarily easily understood or user friendly. The reports were somewhat useful and to the point. It is easy to use, and the graphs are generated automatically. The different parts of the reports can be selected to e-mail, print or save as PDF or JPG files to upload to your website or blog. See what you think, and give them your feedback. I guess you can sign up for it yourself, or see if you can get your broker on board. I told them I thought the best option was to get the MLS to offer it as an additional member benefit. Personally, I think their price is very high for what it offers. As an added feature (at no additional charge) on the MLS, it could be useful.
Orlando Real Estate, David Welch Real Estate Optimist