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January 27th, 2010 9:50 AM by David W. Welch
If you go to google and search "Orlando Real Estate", Zillow comes up in the middle of page three. I am sure the folks at Trulia love to hear this, since they are and have been number one on that same search forever. My own webpage pops up at number 10 - that is page one - or number 11 most days. I pay about $400 a year for my website with Alamode. I can add all the content I want including advertising as many listings as I may have for no additional cost. I also make use of a Point 2 website for $9.95 a month for additional exposure. Between those two sites, my listings are syndicated across more than 40 other websites. The single most important of all these real estate sites of course is Realtor.com. There is a reason why all these sites offer free advertising. They are trying to amass content. Content is king on the internet, and if I am providing it, you should not be charging me $9.95.
It is true that virtually all of these sites have "premium" advertising packages. They like to call them partnerships, but they are really just offering to place you ahead of the crowd. I am a Remax agent, because Remax is already above the crowd. All the large brokers have inhouse tools to promote their agents and the properties they represent. I don't need the premium sites. Just so Trulia does not get any ideas, outside the real estate community nobody seems to know who you are. A lot more people have heard of Zillow, but generally question their valuation model. Please don't think I am bashing any of these tools. I am just quetioning Zillow's choice during difficult times to start charging. I have plenty of other free options available. For me, it is not worth $9.95.
Orlando Real Estate, David Welch Real Estate Optimist, As Seen on HGTV's House Hunters