Orlando Real Estate

The Power of Social Media in Real Estate

May 15th, 2013 1:59 PM by David W. Welch

Yes 88% of my business was influenced by social media last year, and my blog has put a lot of extra income in my pocket. That is not what I wanted to cover in this post though. You may have read that many companies are actively using social media especially twitter to monitor and manager customer service type issues. I can tell you that Bank of America is paying attention to this. I have been working a particular short sale since last July, yes 10 months on the same contract.

The negotiator has lead me to believe approval was just around the corner since about February. Then earlier this month he asked me to change the price in the MLS to match the contract sales price. I tried to explain that is against MLS rules, but he said he had to have the contract match the MLS. I made the change and sent a copy of the listing. A few days later he asked me to change the MLS to the FHA approved price, and I complied again. Then he came back last week and said the MLS price had to match the original listing agreement. That was the last straw for me. I took to the Twitterverse to express my displeasure. Within five minutes someone from @BofA_Help tweeted back. A short time later I was speaking with someone with their Twitter team. By the next day the file had been escalated to a VP who has walked the file through their audit and final review process. Today, one week after tweeting, I have an approval letter.

I have no idea if this is typical, but if you have a difficult short sale what have you got to lose? Best of luck, and be sure to follow me on Twitter @RealtyOptimist

Posted in:General
Posted by David W. Welch on May 15th, 2013 1:59 PM


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